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From Clicks to Connection: How vSelf Is Sparking Glow-Ups for Web3 Brands

We sat down with Tatiana Yakushkina and Roxana Balan to learn how they’re reinventing blockchain marketing through an AI-powered, no-code, Telegram-native platform

Dear friends,

Laura Suárez León and I had the absolute pleasure of sitting down with two incredible women ~ Tatiana Yakushkina, Ph.D., Founder and CEO of vSelf, and Roxana Balan, Founder and CMO of vSelf ~ to explore their full-stack growth engine for Web3 brands.

Built to launch, engage, and scale communities, Tatiana and Roxana are building tools that are changing the way we think about identity, engagement, and community in Web3.

With vSelf, teams can launch gamified campaigns, referral programs, and token-based incentives by unlocking the power of Telegram to move beyond the bubble of reward hunters and reach real, engaged users ~ all through a no-code, Telegram-native platform designed for Web3 growth. Their AI-assisted tools simplify content creation, automate engagement, and deliver real-time performance analytics. (As someone who’s spent years building communities and communications strategies, I was genuinely inspired by how vSelf blends innovation with connection.)

We dove deep into how it works; how they are bringing people into the space who aren’t “crypto-native” (yet!); and how they are seeing women showing up online with authenticity, creativity, and power.

I’m thrilled that these two inspiring founders joined us to share their journeys and bold vision for the future of Web3. Huge thanks to Laura, who discovered vSelf at the European Blockchain Convention and brought this amazing duo to the show!

Tune in to hear how Tatiana and Roxana are helping to glow-up the next generation of Web3 brands ~ turning engagement into empowerment and community into connection.

💫Keep shining, keep building,
Kelly Ann Collins
Founder of SheCrypto


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