Fashion, stablecoins, and a live ancestry plot twist!
Laura and I sat down with Karla Troncoso of Capa, one of Latin America’s fastest growing stablecoin and payments infrastructure companies.
Karla shared how she went from fashion branding in Amsterdam to working to build one of the boldest brands in LatAm crypto, why this industry needs more creatives, and yes, the moment I found out on air that I’m part Dominican.
We loved this interview! Karla is great!
Enjoy!
Best,
Kelly Ann
In this episode:
How Karla went from fashion branding in Amsterdam to leading brand at a LatAm stablecoin company
Why crypto companies all look the same, and what fashion people see that techies miss
Making a payments platform feel human when your customers move billions
Why compliance should be your creative team’s best friend
Building for Latin America: fragmented economies, real missions, and financial freedom
Being a citizen of the world, and how a cross cultural lens becomes a marketing edge
The live 23andMe reveal: Kelly finds out she’s part Dominican 🇩🇴
Lightning round: pen and paper, theme walks, and why the future of crypto is female
Spanish language SheCrypto content coming soon
Chapters:
00:00 Welcome and Meet Karla Troncoso
01:10 From Fashion and Beauty to Crypto
06:03 What Fashion Teaches You About Branding
09:45 Day to Day at a LatAm Payments Startup
11:44 Making Crypto Approachable and Human
15:27 Building for Latin America
19:36 Citizen of the World: The Cross-Cultural Edge
23:49 Kelly’s 23andMe Reveal
24:45 Lightning Round
29:04 Where to Find Karla and Capa
Want to bring SheCrypto to your event?
We partner with conferences and companies ready to put more women in the room, and on the stage. Reach out and let’s make it happen. kac@shecrypto.org
💫 Let’s keep shining, keep building!
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This episode and all SheCrypto content is for informational and entertainment purposes only. Not financial advice. Always DYOR.
