Hello, SheCrypto friends!
Earlier today, I caught up with two incredible women ~ Laura Suárez León and Louise Macfarlane ~ to talk about their experiences, insights, and takeaways from the European Blockchain Convention (EBC11) in Barcelona earlier this month.
For those who’ve been following our journey, SheCrypto partnered with EBC earlier this year to bring more visibility and opportunity to women in blockchain. We ran a special ticket giveaway to encourage our community members to attend Europe’s largest blockchain event ~ and it was amazing to see the enthusiasm from across the globe.
Laura Suárez León represented SheCrypto and Unstoppable Future’s Women In Blockchain initiative at the event, connecting with innovators, investors, and leaders shaping the future of Web3.
One of the standout connections Laura made during EBC11 was with Louise Macfarlane, a true powerhouse.
Louise, recently recognized as Web3 Woman of the Year (New Zealand), is a leader known for guiding teams and brands through the fast-evolving world of crypto and Web3.
At Easy Crypto, New Zealand’s largest cryptocurrency brokerage, Louise led global customer operations, building strategies rooted in empathy, education, and empowerment. She collaborated across product, compliance, and engineering to align on key business initiatives while keeping the customer at the heart of every decision.
Her leadership style is all about creating connection ~ both internally and externally ~ and she’s a shining example of how women are leading not just technically, but culturally, in the Web3 space.
A Quick Recap of EBC11
EBC11 was full of innovation and collaboration. With approximately 5,000 delegates, 300+ speakers, and 10,000+ 1:1 meetings, it truly was the heart of the blockchain world this year. From DeFi and AI to digital assets and sustainable tech, the conversations were electric.
Through our partnership, SheCrypto spotlighted the importance of diversity, leadership, and collaboration in Web3. The energy, creativity, and community spirit were exactly what our movement stands for ~ elevating women and building bridges across borders.
Key Takeaways
During our chat, Laura shared her reflections on attending the event as both an entrepreneur and a voice for women in the space. She emphasized how collaboration over competition and connection over clout continue to drive impact in the blockchain ecosystem.
As the Co-founder of One Crypto Ventures, Laura’s mission is to foster innovation and inclusion in the crypto world. At EBC11, she brought that same mission to life ~ connecting with women founders, investors, and community leaders who are shaping the European blockchain scene.
She spoke about how empowering it felt to be at the event, and how crucial it is to create visibility for women builders, thinkers, and doers in Web3.
Shared Themes: Leadership, Empathy, and Global Collaboration
Both Laura and Louise echoed a powerful message: Web3 is global ~ and women are shaping it through empathy, insight, and collaboration.
They reminded me that the industry’s next evolution won’t be defined by technology alone, but by how we lead, listen, and build together.
Their conversation was full of real talk ~ about mentorship, purpose, and how shared values can turn global events into communities that actually create change.
What’s Next
As we look ahead, conversations like this one are fueling what’s next for SheCrypto and Unstoppable Future’s Women In Blockchain network.
The energy from EBC11 and connections like Laura and Louise’s are exactly what keeps our mission alive ~ creating space for women everywhere to lead, innovate, and thrive in Web3.
Watch the full recap podcast episode, and if you haven’t yet, make sure to subscribe for updates, upcoming spotlights, and community opportunities.
Together, we’re not just attending the future … we’re building it! ✨
See you on the next episode,
Kelly Ann Collins
Founder, SheCrypto + Unstoppable Future
Learn more.
- SheCrypto’s mission
- About Kelly Ann Collins
- DYOR and read the disclaimer
Want to connect?
💌 Email: kac@shecrypto.org
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