Big news, SheCrypto fam: we are officially an Official Media Partner of NFC Summit 2026 ~ one of Europe’s most exciting Web3 and digital art conferences, happening June 4–6 in Lisbon, Portugal!

And because this partnership is about more than a logo on a website, we negotiated something for you: 50% off tickets using code NFCSHCRPT20 (valid for 20 spots only, so don’t wait).

👉 Grab your discounted ticket here

Why This Partnership Matters to Us

At SheCrypto, everything we do comes back to one mission: bringing more women into Web3 ~ to learn, to build, to grow their careers and businesses, and to take their seat at the table in an industry that is still writing its rules.

NFC Summit has expressed its own commitment to expanding access to the Web3 ecosystem, and that shared value is why we said yes to this partnership. We believe events like this one are where careers change, collaborations start, and the next generation of Web3 leaders discovers what’s possible.

The more women who walk through those doors, the better the space gets — for everyone.

What Is NFC Summit?

NFC Summit is widely regarded as one of the most forward-thinking Web3 conferences in Europe. Now in its fifth edition, it’s not just a conference ~ it’s a three-day festival-style experience where digital art, blockchain innovation, and culture collide.

This year, NFC Summit takes over Unicorn Factory Lisboa in Lisbon’s Beato Innovation District, with programming across four stages and immersive art installations spanning the entire venue ~ from a four-floor Art Factory to outdoor container galleries.

The 2026 program includes:

• Keynotes, panels, talks, workshops, debates, and fireside chats across four dedicated stages

• A site-wide digital art program curated in collaboration with 100 collectors, including large-scale installations and curated exhibitions

• Gaming startup competitions

• Live performances and immersive experiences blending physical and digital worlds

• Side events and networking opportunities throughout Lisbon

Speakers and curators confirmed for 2026 include:

• John Karp — Founder of NFC Summit, Web3 and NFT visionary

• Pauline Foessel — CEO of 100 Collectors; curator bridging traditional and digital art globally

• Rani Jabban — Director of Art

• Ramzi Amairi — Tech Banking Lead at Natixis, advising global fintech and crypto innovators

• Grida — Digital artist known for surreal, geometric NFTs exploring nature and technology

• Seth Goldstein — Blending engineering, art, and NFTs through kinetic sculptures and Bright Moments DAO

• Arthemort (Brian Beccafico) — Digital art visionary and founder of Artcrush

• Benny Redbeard — Digital artist and Web3 culture contributor

• Seung Hyun Lee — Founder of CoinEasy, helping global Web3 projects enter the Korean market

• And many more builders, collectors, and creators shaping the next decade of the space

Whether you’re a collector, creator, founder, or just starting to explore Web3, there is something here for you.

We’ll Be There ~ and We’ll Bring It Back to You

Our team will be at NFC Summit covering the event from the inside. After the conference, watch for our full recap on SheCrypto ~ featuring highlights, key takeaways, and the conversations that mattered most. Because not everyone can make it to Lisbon, and no one in our community should be left out of the loop.

Your Exclusive 50% Discount ~ Don’t Miss It

This code is for our community only, and it’s valid for just 20 spots:

Code: NFCSHCRPT20

To redeem:

1. Visit the NFC Summit ticket portal

2. Click “Get Tickets”

3. Select “NFC Summit 26 - Media Ticket” at checkout

4. Enter your code

The event is June 4–6 in Lisbon. If you’ve been looking for a reason to go — this is it.

Questions? Reach out to us at tickets@shecrypto.org or find us on all the usual channels. See you in Lisbon!

Your wallet.
Your rules.
Your moment.

You don’t need permission to take up space in this place.

Stay in the Loop

Back the Movement

Ali Tager, communications lead at NCA and host of the Crypto, Explained podcast, joins Laura and me, fresh off the conference circuit - SXSW, Bitcoin and XRP in Vegas, and a blockchain stop in Miami - to break down what 10,000 U.S. crypto holders told The Harris Poll this year. Spoiler: the findings hit different.

Here’s what the data actually shows:

• Crypto ownership jumped from 1 in 5 to 1 in 4 U.S. adults in a single year - that’s 67 million people

• 12 million new Americans entered the market in the past year alone (the combined population of NYC + LA)

• Women are the fastest-growing segment - 42% of new holders identify as female, up from 34% among earlier adopters

• Older Americans are joining too: 28% of new holders are 55+, double the share from prior years

• The average holder has less than $5,000 on chain - and more than half of all holders earn under $150K (per our chat with Ali)

• 41% send crypto to friends and family (up from 31% in 2025), 40% shop and pay with it, and 19% donate to charity

• 87% of holders are actively using crypto - up from 80% last year

• 54% say crypto has increased their financial independence (up from 49%)

• 77% say crypto has had a positive impact on their lives - vs. just 3% who say negative

• 83% feel proud, 81% feel confident, and 78% feel empowered about their financial lives

• 90% plan to buy more crypto in the next year; 72% plan to spend it; 65% plan to send it to friends or family

• 69% of holders trust crypto - edging out the 65% who trust traditional banking

• 76% want their bank to let them buy and manage crypto alongside regular accounts

• 82% expect the overall crypto market to grow over the next 5 years

• The South holds the biggest share of crypto holders at 38% - not Silicon Valley

And, a few stats worth adding to round out the picture:

• The 87% active usage rate (up from 80%) - a powerful signal of crypto moving from buy-and-hold to daily utility

• The 90% purchase intent and the breakdown of how people plan to use crypto next year (buy, spend, send, donate, pay employees)

• The “paying employees” stat - 37% of holders plan to send crypto to employees, which is a huge signal for the future of payroll

• 76% want bank integration - not to replace banks, but to work alongside them

• 82% bullish on the 5-year market outlook

• The trust gap between crypto (69%) and traditional banking (65%) - that one deserves its own moment

• The emotional impact stats: 83% proud, 81% confident, 78% empowered

• The gaming surge (20% → 28%) and property tokenization growth (15% → 19%)

• Regional breakdown: South 38%, West 27%, Northeast 18%, Midwest 18%

This is crypto going from novelty to normalcy - and the SheCrypto community has been ahead of this curve all along.

Want to dig into the full report? → https://nca.org/resources

They called it a boys’ club.
The data disagrees.

Join the women rewriting the story - one block at a time.

Stay in the Loop

Back the Movement

Let’s start with CoinDesk’s own words.

On CoinDesk’s Consensus 2026 event page, it describes its official events like this: “verified venues, confirmed guest experiences, and direct integration with the Consensus attendee community.”

These are, by Consensus’ own definition, the events they stand behind.

So here is what CoinDesk stood behind at Consensus 2026 in Miami. … Naked and near-naked women used as entertainment. Men - professional attendees at one of the largest crypto conferences in the world - urinating on themselves. Content so graphic that when attendees tried to post footage on LinkedIn, the platform’s own moderation systems flagged it as NSFW and suppressed the posts.

Read that again.

LinkedIn - the professional networking platform - decided that content from CoinDesk’s official, verified, stood-behind Consensus event experience was too explicit for a professional audience.

And, as of today, May 18, 2026, CoinDesk has issued no meaningful public statement addressing what happened at its official event.

As of today, the photos, like the ones here, are still circulating on social media.

And Consensus Wasn’t Even the First Time.

If the Miami afterparty felt like it came out of nowhere, consider what happened just two years earlier across the Atlantic.

At the S+DAS London conference in 2024, crypto custody firm Copper, chaired by Lord Philip Hammond, the former UK Chancellor of the Exchequer, hosted a party where people were served sushi off the bodies of half-naked female models. This was reported in detail by The Times of London. A major national newspaper. A major crypto firm. A former government minister’s name attached to it.

There was some outrage. Some posts. Then the industry moved on - apparently, straight to Miami. London 2024. Miami 2026. Two events, two countries, one industry - and the same message: women are scenery.

“London 2024. Miami 2026. Two events, two countries, one industry - and the same message: women are scenery.”

The pattern isn’t subtle. These aren’t fringe incidents. They’re happening at events organized by, or directly connected to, some of the biggest and most visible names in the entire crypto ecosystem. And the silence that follows each one is its own kind of answer.

It’s Not Just Offensive.
It Has Real Consequences.

Here’s what gets missed every time someone waves things like this off as “just a party.”

The afterparty is not separate from the conference. The party is business. And women are being priced out of it. The relationships that turn into funding rounds, advisory roles, co-founder conversations, and job offers - a huge chunk of them happen after hours. Over drinks. In exactly these rooms.

When those rooms are designed to make women feel like they’re part of the entertainment rather than part of the industry, they leave early. They don’t come back next year. They steer clear of the whole circuit. And quietly, without a single dramatic confrontation, the network closes. The deals happen without them. The industry keeps its shape.

We hear from women in crypto constantly - in DMs, in our emails, in our community, in hushed conversations at side events - about which conferences feel safe and which ones feel like you need to stay alert, stick with people you trust, and get out before it gets weird. That constant calculation is exhausting. And, it is absolutely keeping talented women out of rooms where they belong.

“The afterparty is not separate from the conference. The party is business. And women are being priced out of it.”

Crypto Said It Was the Great Equalizer.
The Parties Say Otherwise.

We’ve heard the pitch a thousand times. Crypto is permissionless. Decentralized. Your wallet doesn’t have a gender. Bitcoin is for everyone. No gatekeepers. No old boys’ networks. Just code and opportunity, open to all.

And then the afterparty happens, and the ideology dissolves.

The gap between what crypto claims to be and what its culture actually looks like at its marquee events is enormous. And it has downstream consequences that go way beyond bad vibes. Culture shapes who builds the technology. Who funds it. Who it gets built for. What problems it actually prioritizes solving.

Women hold a massive share of global wealth and financial decision-making.

Women in underbanked regions stand to gain enormously from DeFi done right. Women investors consistently demonstrate stronger long-term performance. And yet crypto - the movement that was supposed to dismantle old financial power structures - has spent a decade recreating some of the worst aspects of the culture it claimed to replace.

The numbers tell a story of slow but undeniable momentum: women now make up roughly 26% of global crypto investors, up from a fraction of that just a few years ago, and female-driven volume on crypto exchanges surged over 118% in 2025 alone - outpacing men's 99% growth over the same period. Among Gen Z women, ownership has jumped to 35%, up from 22% just two years prior. In the U.S., women now account for 44% of new wallet registrations. The direction is clear.

And here's the stat that should stop everyone in their tracks: according to the 2026 State of Crypto Holders Report by the National Cryptocurrency Association (NCA), "When you separate those who bought crypto for the first time in the past year from those who entered the market over the previous 15 years, the two groups look strikingly different. The newer wave is more likely to be female, with 42% of recent purchasers identifying as women compared to 34% among earlier adopters."

The future of crypto is being written by women - the industry just hasn't caught up yet.

And that gap isn’t just ironic; it’s expensive.

Women control an estimated $31 trillion in global consumer spending. They are the fastest-growing segment of crypto buyers. They hold assets longer and panic-sell less. They are, by nearly every measure, the kind of investor and user this industry should be aggressively courting - and the businesses that recognize that soonest will have an enormous competitive advantage over those that don’t.

When the culture at crypto’s biggest events is actively signaling that women don’t belong at the table, that is not just a moral failure - that is a strategic mistake with a price tag attached and compounding consequences. Products built without women in the room fail to serve women. Protocols designed by all-male teams miss use cases that matter to half the planet. Teams without diverse leadership miss the use cases that will define the next wave of adoption. And in a market this competitive, that kind of self-inflicted blind spot doesn’t stay invisible for long.

The talent pipeline problem and the culture problem are not separate issues. One is causing the other. And the people running this industry on the wrong side of that equation will be the ones who pay for it.

Let’s Also Talk About the Women In The Room

We want to be clear about something - because this conversation can’t happen without it. The women performing at these events are not the problem. We are not angry at them. Not for a second.

Let's be honest about how women end up in these positions. It's not a lack of ambition or intelligence - it's a lack of access.

Women - especially young women, especially women without access to the networks and capital that crypto insiders take for granted - often have very few options that pay that well, that fast. That is a systemic reality. It is not a personal failing. And it deserves to be named plainly rather than glossed over.

When the professional world consistently undervalues women, underpays them, and shuts them out of the rooms where real money is made, survival economics take over. These are women who are often just as sharp, just as driven, and just as capable as any man closing deals in that same room - they just never got the same on-ramp. That's what SheCrypto is here to change. We want every woman who has ever felt like her only currency was her body to know: your mind is worth more. Your ideas have value. And there is a community ready to back you.

The frustration here belongs entirely with the organizers of this event - the executives who stood in that room and thought: yes, this is the right vibe for our industry event. I am personally annoyed at the “bro” culture that has decided, over and over again, that the best way to celebrate success is to turn women’s bodies into décor, into serving platters, into entertainment for a room full of men who are there to chat about financial decisions. Every time a crypto firm books women as props at an industry event, it makes it harder for women to be taken seriously as professionals in the same room.

There is a direct line between those two things. When women’s bodies are literally on the table at a crypto event, every woman trying to get a seat at that table has to work twice as hard to even be seen as a colleague - versus a part of the entertainment. Events like these poison the professional environment for every woman in the building - whether she’s there to perform, to network, to pitch, or to invest.

“Every time a crypto firm books women as props at an industry event, it makes it harder for women to be taken seriously as professionals in the same room.”

The women in crypto who are building companies, managing funds, writing protocols, and growing communities don’t want to be on the table. They want a seat at it. And right now, the industry keeps setting the table in a way that makes that seat feel unwelcoming, unsafe, and, frankly, insulting.

That has to stop. Not because we’re asking nicely. Because the data makes it an existential question for the industry’s own future.

A Direct Word to CoinDesk - and Copper

CoinDesk: you help to define the narrative of this entire industry through your journalism and your events. Consensus is your flagship. You own the branding, you approve the partners, you wrote the language about standing behind verified experiences. So own this one, too, and then actually do something about it.

Copper: you operate at the institutional level, where the professional tone for this industry gets set and signalled to the rest of the market. A former UK Chancellor chairs your board. You serve sushi off women’s bodies at industry events. Those two things cannot coexist with any claim to institutional credibility.

The fact that no one in either room stopped and said, “Should we maybe not do this?” is the entire problem in miniature. When behaviour is this normalized, it stops registering as a choice. That is precisely the moment when it matters most to make a different one - and most revealing that you didn’t.

This Is Exactly Why SheCrypto Exists.

We are not here to ask the existing power structures to be kinder.
We are not here to petition CoinDesk to throw better parties.
We are here to build something different - from the ground up, on our own terms.

SheCrypto is the platform built for women who are already in crypto, almost in crypto, and everywhere in between. Every week, our newsletters deliver news, analysis, and industry coverage that doesn’t treat women as an afterthought - including the founders, builders, investors, and operators that outlets like CoinDesk consistently overlook. Because the women shaping this industry deserve to be on the record, not just in the room.

SheCrypto also partners with industry events to get women through the door - with credentials, not as decoration - and then shows up alongside them, so there’s never that moment of walking into a sea of strangers and wondering where to stand. There’s a gang. You’re in it. If something gets weird you always have someone to call.

For women who want to go deeper, SheCrypto also hosts workshops and meetups that meet members where they actually are - whether that’s understanding your first wallet or structuring a deal. The education is practical, the connections are real, and nobody is networking with an angle.

SheCrypto is not a women’s auxiliary to the main event. SheCrypto is the main event - a professional community that takes women in crypto as seriously as the bros should have from the start.

Women are already in this industry. Already building, already investing, already grinding. They are not waiting for permission. They just deserve spaces that don’t spend the evening reminding them that many of the people in the room see them as guests in someone else’s house. When industry events treat women as props, it is a recruitment problem, a retention problem, a talent problem, an innovation problem, and a credibility problem - all at once.

SheCrypto is our answer to every single one of those.

This is a refund request waiting to happen.

Consensus isn’t cheap. Tickets, travel, hotels - attendees invest serious money to be in these rooms. They attended to network, build, and grow. CoinDesk gave them an afterparty LinkedIn flagged as NSFW.

It’s also a failure to set an example for men.

Good men in this industry showed up to do business - and were handed an environment that normalized exactly the culture they should be pushing back against. The next generation of men in crypto is watching and learning the standard. Right now, the industry’s biggest event is setting that standard in the worst possible way. Leadership isn’t just about what you build. It’s about what you allow. And CoinDesk allowed this.

That’s not a guest experience. That’s a refund request waiting to happen.

CoinDesk owes all of us an apology.

— Kelly Ann Collins
Founder of SheCrypto

You are not the décor.
You are the industry.

Join the community that’s building the crypto world
women deserve ~ and actually want.

Stay in the Loop

Back the Movement

In a recent conversation with SheCrypto, Ania shared her journey from traditional law into the world of blockchain, DeFi, and digital asset regulation, along with insights into the growing role women can play in the future of Web3.

As Chief Legal Officer at Nexus Mutual, Ania works across investments, compliance, GDPR, regulatory strategy, and complex recovery efforts tied to major industry events like FTX. But her path into crypto started with curiosity about innovation and the opportunity to help build new systems from the ground up.

Throughout the discussion, Ania explained how legal professionals are becoming increasingly important in Web3 as governments, companies, and decentralized platforms work to navigate regulation, security, and consumer protection while still encouraging innovation.

She also highlighted the unique role Nexus Mutual plays in the ecosystem, helping provide alternative coverage solutions for digital assets and decentralized finance users, an area that continues growing alongside the broader crypto industry.

For women considering careers in blockchain law, compliance, or regulation, Ania emphasized that the industry needs more diverse voices and perspectives.

“The legal work in crypto is complex but rewarding,” she said. “Women in blockchain can make a huge difference.”

The conversation also explored how emerging technologies, including AI tools, are helping legal and compliance teams work more efficiently in an increasingly global and fast-moving environment.

As blockchain adoption continues expanding worldwide, leaders like Ania are helping bridge the gap between innovation and regulation, while opening doors for the next generation entering the space.

Learn more about Ania: LinkedIn profile

SheCrypto is supported by the community, for the community!
Consider becoming a free or paid subscriber.

Subscribe now

Learn more about SheCrypto.
- SheCrypto’s mission -
- DYOR and read the disclaimer -

Want to connect?
💌 Email: partners@shecrypto.org
💬 DM: X (Twitter) | LinkedIn | Instagram

DYK? SheCrypto is an official partner of Bitcoin 2027.
Lock in your spot before rates increase.

👉 Grab your discounted tickets here!

This month, Laura Suárez León and I have been working hard to expand SheCrypto’s global community across Europe and North America.

From Ibiza Tech Forum and Crypto Valley Conference in Switzerland, to Blockchain Futurist Conference in Toronto and European Blockchain Convention in Barcelona, we’ve got tickets!

As SheCrypto continues growing internationally, our mission remains focused on creating access, elevating women in Web3, and building meaningful connections through real-world conversations, events, and partnerships around the globe.

Last year, we helped more than 1,600 of our closest girlfrenz attend some of the hottest Web3 and blockchain events in the world. This year? We’ve got our sights set on 2,000.

Want in? Email tickets@shecrypto.org before they’re gone.

Let’s go!

Cheers,
Kelly Ann

SheCrypto is supported by the community, for the community!
Consider becoming a free or paid subscriber.

Subscribe now

Learn more about SheCrypto.
- SheCrypto’s mission -
- DYOR and read the disclaimer -

Want to connect?
💌 Email: partners@shecrypto.org
💬 DM: X (Twitter) | LinkedIn | Instagram

DYK? SheCrypto is an official partner of Bitcoin 2027.
Lock in your spot before rates increase.

👉 Grab your discounted tickets here!

As the conference wraps, one theme stands out above the noise: crypto is no longer just something people debate … it is something more and more people are starting to use.

Ali joined SheCrypto on-site, right before she took the BTC stage, to share what she’d heard throughout the week, and through the NCA’s “Crypto Confessions” activation, a private video booth where attendees share unfiltered thoughts.

Across both this activation in Vegas and NCA’s previous one at SXSW, a clear pattern emerged: the crypto audience is not one group … it is three:

• Skeptics shaped by headlines and uncertainty

• Curious newcomers who want in but do not know where to start

• Confident users already integrating crypto into their lives

Not hype. Not uniform excitement. But real, evolving engagement. And that evolution is backed by data.

The National Cryptocurrency Association is leaning into that shift - prioritizing access over complexity.

Its focus is on building tools and sharing information that meet people where they are with:

• A weekly podcast: Crypto, Explained

• Beginner-friendly lessons modeled after Duolingo

• A hands-on wallet simulator where users can learn by doing, without risk

These may seem like simple ideas, but they are powerful - because, as Ali explained, confidence comes from clarity. And confidence is what turns curiosity into action. It is what moves people from watching to participating, from hesitation to real-world use.

And that shift is already happening, which points directly to what comes next.

The real takeaway from this year’s Bitcoin Conference? The future of crypto will not be decided by the loudest voices. It will be shaped by the people quietly learning, testing, and using it every day.

No hype cycle required.

SheCrypto is an official partner of Bitcoin 2027.
Lock in your spot before rates increase.

👉 Grab your discounted tickets here!

SheCrypto is supported by the community, for the community!
Consider becoming a free or paid subscriber.

Subscribe now

Learn more about SheCrypto.
- SheCrypto’s mission -
- DYOR and read the disclaimer -

Want to connect?
💌 Email: partners@shecrypto.org
💬 DM: X (Twitter) | LinkedIn | Instagram

The Bitcoin Conference is heading back to Nashville in 2027 ~ and SheCrypto is already confirmed as a partner!

Join us for lots of fun July 15–17, 2027, as the world’s largest Bitcoin gathering returns to its roots.

We’re already planning what’s next, from community access to on-the-ground activations to bring more women into the space.

Nashville is where it all started ~ and 2027 is set to be a big one.

See you there!

All the best,
Kelly Ann Collins
Founder of SheCrypto

The lowest ticket prices for Bitcoin 2027 are available until 11:59 PM PST April 29, 2026.
Lock in your spot before the rate increases.

👉 Grab your discounted tickets here!

SheCrypto is supported by the community, for the community!
Consider becoming a free or paid subscriber.

Subscribe now

Learn more about SheCrypto.
- SheCrypto’s mission
- DYOR and read the disclaimer

Want to connect?
💌 Email: partners@shecrypto.org
💬 DM: X (Twitter) | LinkedIn | Instagram

Learn more about Peace Through Trade:

- Instagram
- LinkedIn
- Facebook
- X

Meet Ebony Thompson, City Solicitor for the City of Baltimore. She leads the city’s law department while helping drive efforts to modernize property records, address vacant housing, and explore new ways technology can support community revitalization.

Baltimore has faced a long-standing challenge with vacant homes, and the city is now exploring blockchain as a way to create a more efficient and transparent system for tracking property records and ownership (since November 2024). The work is part of a broader effort led by Baltimore City Mayor Brandon M. Scott to tackle vacant housing and invest in neighborhoods across the city.

I first ran into Ebony at a Government Blockchain Association event and was immediately inspired by the work she is doing. It’s exciting to see someone bringing blockchain into real-world public service in such a meaningful way. The SheCrypto team and I are thrilled to be seeing her again this week during DC Blockchain Week at The Digital Chamber’s DC Blockchain Summit, where these conversations will continue.

One of the ideas I especially love, which Baltimore is exploring, is fractional ownership - using blockchain to allow more people to participate in the redevelopment of their neighborhoods rather than simply watching it happen around them.

That intersection of technology and social good is incredibly powerful. It’s also a natural extension of Ebony’s own journey, which blends finance, real estate, and law - a background that uniquely positions her to think about how emerging technologies can serve communities.

While earning her Bachelor’s degree in Economics from Brown University, she simultaneously served in the United States Marine Corps Reserve. She later began her career in New York as a Private Client Group Associate with UBS Global Asset Management, working with international clients on wealth management strategies.

Alongside her work in finance, she also became a private real estate investor, forming partnerships with leading real estate financiers in Maryland and Virginia to help rehabilitate distressed properties and revitalize neighborhoods. She later became an attorney, bringing together her passions for real estate, financial technology, and the law - a combination that now informs her work in government and her approach to innovation.

Today, through Ebony’s leadership and the vision of Mayor Scott, Baltimore is demonstrating how cities can use emerging technologies like blockchain to address real challenges while creating more inclusive opportunities for their communities.

It’s inspiring to see leaders using blockchain not simply as a trend, but as a practical tool for progress.

Learn more about the City of Baltimore and its work.

• Instagram → @baltcityhall → https://www.instagram.com/baltcityhall/

• LinkedIn → https://www.linkedin.com/company/city-of-baltimore

• Website → https://www.baltimorecity.gov

Join some of our favorite women in Bitcoin as they come together March 4–5, 2026, for the Women of Bitcoin Summit, a free virtual event designed to connect and educate women interested in the Bitcoin ecosystem.

The two-day online gathering will feature conversations with women working across policy, finance, media, education, and entrepreneurship. The goal is simple: help more women learn about Bitcoin and feel confident participating in the space.

The speaker lineup includes U.S. Senator Cynthia Lummis, a leading advocate for Bitcoin policy, as well as Caitlin Long, Founder and CEO of Custodia Bank, and Lyn Alden, financial analyst and macro strategist.

Speakers and hosts also include: Natalie Brunell, Efrat Fenigson, Joana Cotar, Carol Souza, Lorraine Marcel, Mir Liponi, Janet Maingi, Lisa Hough, El the Freedom Fairy, Lauren Sieckmann, Aubrey Strobel, Becca Amilee, Laura Brady, Halston Valencia, Sanjna M, Christine Marie Turner, Becca Rubenfeld, Lynne Bairstow, and Paula Pendley.

Organizers say the event is designed for women at all stages of their Bitcoin journey - including those who may be curious but aren’t sure where to start.

Sessions will take place Wednesday and Thursday, March 4–5, from 1:00–3:30 p.m. ET (7:00–9:30 p.m. CET). 👉 Sign up here

Learn more.
- SheCrypto’s mission
- About SheCrypto’s founder ~ Kelly Ann Collins
- DYOR and read the disclaimer

Want to connect?
💌 Email: kac@shecrypto.org
💬 DM: X (Twitter) | LinkedIn | Instagram

This week, in a SheCrypto Live! conversation, I sat down with Adriana Ennab, Director of Stand With Crypto International / UK & EU, and Laura Suárez León, SheCrypto’s Strategic Partnerships Lead - both fresh from DAF3 - to unpack what’s changing across institutional adoption, regulation, and the future of blockchain infrastructure in Europe.

And there’s a very real action item right now: a UK Parliament petition calling for a pro-innovation strategy for blockchain and stablecoins.

→ Signatures close March 3. Take a look.

So what did DAF3 really reveal about institutional momentum, stablecoin policy, and the future of digital assets in Europe? And why is Stand With Crypto urging the community to act before March 3?

Keep reading for Adriana Ennab’s biggest takeaways, behind-the-scenes insights from London, and what comes next for builders, policymakers, and the global Web3 ecosystem.

Let’s keep shaping what’s next.
— Kelly Ann Collins
Founder of SheCrypto

Who is Adriana Ennab?

Adriana’s background is exactly the kind of bridge the industry needs right now:

• Born in New York, raised in Brooklyn; now based in the UK

• Dual American and British citizen

• Parents are immigrants (Cuban mother, Palestinian father)

• Started at Goldman Sachs as a file clerk, worked up to trading desks (including repo), then worked across London, Tokyo, and Singapore

• Returned to finance through the Credit Suisse “returners” program and moved into policy - where she spent a decade helping shape digital policy with a markets-first lens

Her core idea is simple: policy works better when it’s informed by how markets actually function - and by the real experiences of everyday users.

What is Stand With Crypto (and what does it do)?

Stand With Crypto is a global, consumer advocacy movement representing people who use digital assets in everyday life - not institutions.

Adriana described Stand With Crypto’s role as:

• Bringing real user experiences into policy debates

• Pushing for clear, fair, proportionate regulation

• Reducing the “translation gap” between builders and policymakers (because they often use totally different vocabulary)

Stand With Crypto has built significant momentum:

• 3+ million advocates globally

• 275,000+ advocates in the UK

• 280,000+ advocates in the EU

Get involved here:

• Stand With Crypto UK: https://www.standwithcrypto.org/gb

• Stand With Crypto EU: https://www.standwithcrypto.org/eu/en

• Stand With Crypto US: https://www.standwithcrypto.org

The petition: why it matters (even if you’ll never hold £20,000 in stablecoins)

One of the biggest policy flashpoints Adriana highlighted is a proposed Bank of England stablecoin cap (discussed as £20,000). Even if that number sounds irrelevant to most people, Adriana’s point was bigger:

This is about choice and competition.

If stablecoins are capped too aggressively too early, it can limit:

• SME adoption of cheaper, faster cross-border payments

• Startup innovation (and job creation)

• The UK’s ability to compete globally as digital finance evolves

The argument from Stand With Crypto is: don’t start by restricting the market before it has a chance to prove itself. Build smart oversight - but keep the door open.

Signatures close March 3: https://petition.parliament.uk/petitions/730568

What stood out at Digital Assets Forum 3?

DAF wasn’t just another “tokenization is coming” conference. Adriana said the energy felt like implementation, not experimentation.

Here’s what she and Laura noticed on the ground:

- Institutional appetite is moving from curiosity to integration

The dominant question is no longer if - it’s how (settlement, liquidity, infrastructure, efficiency, and risk controls).

- Policy is no longer theoretical

Regulation is actively shaping what gets built and where capital flows. Adriana summed it up in one of her biggest takeaways:
“Clarity drives capital.”

- The room felt genuinely pan-European

DAF had a broader EU mix than many UK-based events, which matters because digital assets don’t neatly stop at borders - and fragmented rulebooks create friction.

- Builders and institutions are learning each other’s language

Adriana called out something rare: founders speaking in “institutional language,” and institutions increasingly understanding builders. That kind of alignment is how you get real progress.

Women at DAF: visible momentum, still room to grow

Kelly and Laura raised a key observation: DAF had more women in leadership and visible roles than expected.

Adriana’s take:

• Women are more visible, but still likely underrepresented in final decision rooms

• The bigger goal isn’t “more women in crypto” as a headline - it’s more perspectives shaping the future

• She also called out a common confidence gap: women often feel they must be “85% qualified” to step forward, while men may jump in at 40%

Laura added an important reality check: in a sector moving this fast, nobody knows everything. Staying curious and connected is the real advantage.

Adriana’s rapid-fire highlights

What surprised her most at DAF:
How aligned institutions, regulators, and founders felt compared to a year ago.

Conversation theme that will shape what’s next:
Growing seriousness around the consumer voice in policy - not just institutions driving the agenda.

Big misconception she had early on:
That regulators weren’t going to engage at all. Reality: they do want clarity, but they move carefully - and need broader input beyond big players.

How to stay informed (without reading 400-page policy docs)

Adriana’s recommendation: start with where the conversation is actually happening in real time:

• LinkedIn (regulators, analysts, builders, and policy folks share summaries and interpretation)

• X for fast-moving updates and debate

• Sign up as an advocate through Stand With Crypto so you receive updates and calls-to-action

Connect with Adriana Ennab

• LinkedIn: https://www.linkedin.com/in/adriana-ennab

• Adriana also mentioned she’s active on X and Telegram (primarily for her Stand With Crypto work).

Take action: 2-minute checklist

If you’re in the UK (or have a UK network), here’s the simplest way to help:

1. Sign the petition (before March 3): https://petition.parliament.uk/petitions/730568

2. Share it with three people who care about innovation, fintech, startups, or small business.

3. Join Stand With Crypto:

   • UK: https://www.standwithcrypto.org/gb

   • EU: https://www.standwithcrypto.org/eu/en

   • US: https://www.standwithcrypto.org

Join us for “SheCrypto Live!” on LinkedIn for insights and takeaways from Digital Assets Forum 3, which took place earlier this month in London.

Featuring Adriana Ennab (Stand With Crypto UK & EU), Kelly Ann Collins (SheCrypto Media + Unstoppable Future), and Laura Suárez León (SheCrypto Media + BlockCon Global), this conversation will explore institutional adoption, policy conversations, and what’s next for digital assets across global markets.

Wednesday, Feb. 18, 2026
10:00 - 11:00 a.m. ET | 3:00 - 4:00 p.m. UK (GMT) | 4:00 - 5:00 p.m. Spain (CET)

→ Register and tune in here

Web3 hiring moves fast, job requirements shift constantly, and the “rules” most candidates bring from Web2 don’t always translate. That doesn’t mean you’re not qualified. It usually means you’re playing the wrong game.

In our latest SheCrypto conversation, Laura Suárez León and Kelly Ann Collins sat down with Kseniya Parfenyuk, Talent Acquisition Partner at TON Foundation, a global IT recruiter who has been specializing in Web3 and blockchain talent since 2021.

Kseniya has recruited across agencies, outsourcing, and Web3 product teams ~ including work with P2P.org, 1inch Network, in addition to TON Foundation ~ and she shared exactly what candidates need to know right now.

Here’s what she wants you to understand before you hit “Apply.”

Web3 hiring is different ~ and it starts with pace

According to Kseniya, there are three big differences between hiring in Web3 vs. traditional tech:

1. The pace is insane

Web3 teams move fast, priorities change fast, and job requirements can evolve mid-hiring cycle. In Web2, you might see stable job descriptions for months. In Web3, expectations adjust constantly.

2. Skills shift constantly

New frameworks, SDKs, and tooling appear nonstop. Recruiters aren’t just looking for “experience,” they’re looking for people who can keep learning.

3. Seniority doesn’t mean what you think it means

This one matters: in Web2, “senior” might mean 5–7+ years doing the same thing. In Web3, entire languages and ecosystems can be newer than that.

Kseniya gave a perfect example: TACT, a newer programming language used in the TON ecosystem, simply didn’t exist 5–7 years ago ~ so hiring teams have to assess seniority differently.

Translation: Don’t disqualify yourself because you don’t have a decade in crypto. The space is young. What matters is how you learn, adapt, and build.

The most in-demand roles in Web3 right now

When asked what roles she sees hiring demand for most often, Kseniya broke it into two buckets:

Technical roles (always in demand)

• Software Engineers

• Systems Engineers

• Data Engineers

• Analytics Engineers

• Automation / AI Engineers (increasing demand)

Business-side roles

• Business Development

• Marketing

• DevRel (Developer Relations) ~ the bridge between technical + business teams

If you’re trying to break in: DevRel, marketing, BD, and ecosystem/community roles can be powerful entry points ~ especially if you can show proof of work.

What recruiters actually care about: attitude > “perfect” crypto knowledge

This is the part candidates need to hear louder:

Kseniya’s career began because someone hired her for her attitude ~ not her skills.

And today, she says it’s still true.

Yes, crypto literacy helps. But the difference-maker is often:

• adaptability

• coachability

• curiosity

• communication in global remote environments

• readiness for fast change

The hard part? Showing that in an interview.
Her advice: don’t rely on generic answers. Let your real motivations and thinking show.

What a “great candidate” looks like for a Web3 foundation

Foundations sit in a unique middle ground: they move like startups, but they’re building real structure and long-term processes.

Kseniya described the best candidates as people who can be:

“Open-minded and excited about structuring the chaos.”

You don’t have to love bureaucracy ~ but you do need to be comfortable creating systems and processes inside fast-moving environments.

The biggest candidate mistakes (and how to fix them)

This section was painfully real.

Mistake 1: The 8-page CV

Kseniya said long, unstructured resumes are a deal-breaker. If she has 80 applications to review, she simply can’t read eight pages.

Fix: Keep your CV concise, skimmable, and structured with bullet points.

Mistake 2: Being weirdly formal

The “Dear Sir or Madam, I would be humbled …” style is too much for most Web3 teams.

Fix: Be professional, clear, and human.

Mistake 3: Being too informal (memes are not your strategy)

Yes, Web3 is culture-heavy ~ but it’s still a real job.

Fix: Match the tone of the company and role. Creative roles may allow more personality. Most roles still require a real CV and serious communication.

Mistake 4: Expecting one perfect application to change your life

Her view: volume matters. Applying to 5–10 roles and expecting the dream offer often leads to disappointment.

Fix: Treat applications like a pipeline. Track them. Iterate.

The myth Kseniya wants to kill forever

“Web3 is a gold mine.”

It’s not. Not immediately. And not for most people.

You won’t walk in and get a million-dollar offer “right away.” Companies have expenses, budgets, and real hiring constraints ~ especially in volatile markets.

The best approach is long-term: build skills, build proof of work, build relationships.

Safety first: how to avoid job scams in Web3

This was one of the most practical tips in the entire conversation.

Before you apply:

1. Assume scams exist (because they do).

2. Verify the job is real via the company’s official website/careers page.

3. Apply through official links whenever possible.

4. If you don’t hear back after some time, reach out to a recruiter on LinkedIn to confirm you’re in the system.

A surprising interview red flag: candidates using AI to answer live

Kseniya shared a growing issue: candidates using AI tools in interviews to generate answers in real time ~ then reading them off-screen.

She can tell.

The giveaway is often that answers become:

• too generic

• oddly “perfect”

• slightly irrelevant or vague

• disconnected from the candidate’s actual experience

Her advice: Don’t outsource your personality. Web3 hiring is still human. It’s about trust.

The #1 tool she recommends for building a Web3 career

LinkedIn.

Yes, really.

Kseniya has ~24,000 connections and still considers it one of the most powerful platforms for Web3 hiring and visibility — especially because many Web3 candidates don’t use it enough.

Her suggestion:

• build your network intentionally

• follow Web3 hiring leaders and ecosystem builders

• show consistent signals of interest and competence over time

Advice for women: stop questioning your worth

This moment hit.

Kseniya’s message to women who feel intimidated or “not qualified”:

• Stop underestimating yourself.

• Don’t question your capability.

• Support each other more.

She also pointed out that women’s participation in tech-heavy roles is still far too low ~ and it doesn’t have to stay that way.

The gap Web3 still needs to close: DEI can’t be an afterthought

Kseniya was direct: many Web3 companies still aren’t addressing discrimination (across gender, race, ethnicity, orientation, identity, chronic conditions, and more) with the seriousness it requires.

In her view, Web3 teams should invest in:

• training

• best-practice hiring systems

• proactive culture building

Inclusion isn’t a “later” project. It’s foundational.

Where to find TON Foundation roles

Kseniya shared the official “source of truth” for TON ecosystem jobs:

jobs.ton.org

And she’s open to connecting with candidates via LinkedIn.

Your Web3 job checklist (save this)

If you want the SheCrypto distilled version:

✅ Keep your CV short + structured
✅ Show proof of work (even small)
✅ Apply in volume + track your pipeline
✅ Verify every job posting is legit
✅ Build a visible presence (LinkedIn still matters)
✅ Don’t hide behind AI in interviews
✅ Lead with curiosity, adaptability, and real motivation
✅ Women: stop waiting to feel “ready” ~ apply anyway

Now … watch the episode!

Save this. Share it with someone applying right now. And if you’re a founder hiring in Web3 ~ take notes.

Learn more about SheCrypto.
- SheCrypto’s mission
- DYOR and read the disclaimer

Want to connect?
💌 Email: partners@shecrypto.org
💬 DM: X (Twitter) | LinkedIn | Instagram

UPDATE: Here’s the replay - on X!
https://x.com/i/broadcasts/1eaKbjaRjBZKX

Tune in today at 11 a.m. ET as SheCrypto Founder Kelly Ann Collins joins the “1:1 and 1 Show” for a live discussion on retail TRUST (how trust is lost, and what it will take to earn it back).

The panel will be moderated by Adam Zec, CEO of MyStandard, and hosted on MyStandard’s X, LinkedIn and YouTube.

February 4
11:00 AM EST

- Kelly Ann Collins - Panelist

Founder of SheCrypto, a platform, community, podcast, and newsletter powered by Unstoppable Future’s Women In Blockchain Fund, which is focused on making Web3, blockchain, and cryptocurrency accessible and empowering for women and newcomers, offering clarity and a fresh perspective with a mission to bring more diversity and education to the space.

- Michael Gord - Panelist

Founder of GDA Capital, a global investment firm focused on digital assets and blockchain technology, acting as a bridge between institutional finance and the digital economy by offering capital markets advisory, venture incubation, asset management, and principal investments.

- Kevin Murcko - Panelist

Founder and CEO of Coinmetro, a regulated, user-friendly cryptocurrency exchange and financial platform that allows users to buy, sell, and trade various cryptocurrencies like Bitcoin and Ethereum, offering features for passive income, staking, and advanced trading tools, while emphasizing security, transparent fees, and 24/7 customer support to build a trusted ecosystem for crypto adoption.

WATCH LIVE

- X: https://x.com/MyStandardDotIO

- LinkedIn: https://www.linkedin.com/.../mystandards_we-will-exam...

Learn more about SheCrypto.
- SheCrypto’s mission
- DYOR and read the disclaimer

Want to connect?
💌 Email: partners@shecrypto.org
💬 DM: X (Twitter) | LinkedIn | Instagram

Dear friends,

I wanted to personally share something exciting with you ~ SheCrypto is heading to London this week for Digital Assets Forum 3, and we’d love for you to be there with us.

DIGITAL ASSETS FORUM 3 (aka #DAF3)
The premier event for the institutional digital assets industry

SheCrypto’s Strategic Partnerships Lead, Laura Suárez León (laura@shecrypto.org), will be on-site Feb. 5-6, and we’re proud to participate as an Official Partner.

This event brings together global leaders from TradFi + DeFi ~ and it’s where real conversations, real capital, and real opportunities happen.

This is about more than a conference. It’s about visibility, access, and building the future, together. If you’ve been waiting for a sign to step into the room, this is it.

Hope to see you in London. ⚡

Onward,
Kelly Ann Collins
Founder, SheCrypto

Free tickets for women

We still have a limited number of complimentary tickets for women who would like to attend. Just email: tickets@shecrypto.org

Community discount (for everyone)

If you’re bringing a friend, partner, or teammate, we also have 15% off tickets for our full community.

Code: shecrypto15DAF3
Register now!

Learn more.
- SheCrypto’s mission
- DYOR and read the disclaimer

Want to connect?
💌 Email: partners@shecrypto.org
💬 DM: X (Twitter) | LinkedIn | Instagram

When Fidelity suggested that one Bitcoin could be worth $1 billion by 2038, the internet reacted with a mix of disbelief, excitement, and confusion. Headlines focused on the number itself ~ but missed the more interesting question underneath:

If Fidelity were even partially right, how much Bitcoin would someone actually need to retire?

For many women, especially those historically excluded from early wealth-building opportunities, the answer may be far more approachable than expected.

Why Fidelity’s Bitcoin Thesis Matters

Fidelity’s long-term outlook on Bitcoin is based on several core ideas:

• Bitcoin’s fixed supply of 21 million coins

• Growing institutional and global adoption

• Its potential role as a store of value in an increasingly digital economy

This is not a price prediction or a promise. It’s a thought experiment that asks us to imagine how scarcity and adoption might play out over decades ~ not months.

And thinking long-term changes the math.

You Don’t Need a Whole Bitcoin

One of the biggest myths around Bitcoin is that you need to own one full coin to participate. In reality, Bitcoin is divisible into 100 million units called satoshis, meaning you can own very small fractions.

Based on Bitcoin’s value today (approximately $88,000 per BTC):

• 0.001 BTC ≈ $88

• 0.005 BTC ≈ $440

• 0.01 BTC ≈ $880

These amounts are comparable to everyday expenses ~ yet they represent ownership in a scarce digital asset. For many women, especially those just beginning their financial education journey, this accessibility matters.

What “Retirement” Usually Means

Traditional retirement planning often aims for $2–5 million in assets, depending on lifestyle, location, and support systems. Using that familiar framework, we can explore how Bitcoin might factor into long-term financial independence ~ purely as a hypothetical exercise.

Scenario 1: Bitcoin Reaches $1 Million Per Coin

This is a commonly discussed long-term scenario among institutional analysts.

• 1 BTC → $1,000,000

• 2.5 BTC → $2,500,000

• 5 BTC → $5,000,000

In this case, Bitcoin could meaningfully contribute to retirement, but it would likely be part of a broader financial picture.

Scenario 2: Bitcoin Reaches $1 Billion Per Coin (Fidelity’s Headline Scenario)

This is where the numbers become striking:

• 0.001 BTC → $1,000,000

• 0.005 BTC → $5,000,000

• 0.01 BTC → $10,000,000

• 0.1 BTC → $100,000,000

In this hypothetical future, fractions of Bitcoin purchased at today’s prices could represent retirement-level wealth, or more.

Again, this is not a prediction. It’s a way to understand how scarcity and long-term adoption could amplify even small amounts.

The Real Question Isn’t Price … It’s Access

No one knows where Bitcoin’s price will land. Fidelity’s thesis is not about certainty, it’s about possibility.

The more meaningful question is:

What does it mean to give more women access to financial tools early ~ before outcomes are decided?

For many in the SheCrypto community, Bitcoin isn’t about speculation. It’s about:

• financial literacy

• optionality

• understanding systems early rather than being priced out later

Why Long-Term Thinking Favors Participation

Historically, the biggest gains in Bitcoin didn’t go to people who traded perfectly. They went to people who:

• started with what they could afford

• avoided leverage

• held through volatility

• learned as they went

From that perspective, holding 0.001–0.01 BTC at today’s prices isn’t about overnight wealth. It’s about being part of the conversation ~ and the system ~ early.

SheCrypto Takeaway

This article is not financial advice. It’s not a recommendation. It’s an educational thought experiment meant to demystify Bitcoin and show how even small amounts can matter when viewed through a long-term lens.

If Fidelity’s thesis proves even partially correct, the future won’t reward perfection ~ it will reward participation, education, and access.

And ensuring women have those things is exactly what SheCrypto is about.

Disclaimer

This article is for educational and entertainment purposes only and does not constitute financial advice. All scenarios discussed are hypothetical and based on assumptions that may not reflect future outcomes.

Learn more.
- SheCrypto’s mission
- About SheCrypto’s founder ~ Kelly Ann Collins
- DYOR and read the disclaimer

Want to connect?
💌 Email: kac@shecrypto.org
💬 DM: X (Twitter) | LinkedIn | Instagram

Trust without structure puts the risk on you.

I’ve learned this the hard way ~ and if there’s one thing I want women in this community to internalize, it’s this:

Patterns repeat across life, business, and crypto ~ unless you learn how to read them early.

Below (and in the podcast for listening at your leisure) are practical, protective actions you can take ~ starting now.

In love and light,
Kelly Ann
Founder of SheCrypto

What to Do in Business, Personal Relationships, and Web3

• Watch behavior before you commit

  • Notice follow-through, not enthusiasm

  • Early missed deadlines, vague answers, or shifting expectations rarely disappear later

  • In crypto, we call this reading the on-chain data ~ do the same off-chain

• Put structure in place early

  • Use written agreements, clear scopes, timelines, and expectations

  • In personal relationships, this looks like explicit communication and mutual accountability

  • Structure protects trust ~ it doesn’t undermine it

• Treat boundaries like smart contracts

  • Clear terms prevent confusion, resentment, and exploitation

  • If someone resists clarity, ask yourself who benefits from the ambiguity

  • The right people don’t argue with boundaries ~ they respect them

• Verify trust through actions

  • Payment on time

  • Credit given publicly

  • Communication that stays consistent when things get difficult

  • Promises without execution are not alignment

• Notice who controls the narrative

  • Who reframes problems instead of solving them

  • Who avoids accountability

  • Who suddenly questions your professionalism when you ask for fairness

  • These are power signals ~ not misunderstandings

• Stop absorbing disproportionate risk

  • Women are often socialized to be flexible, understanding, and patient

  • That flexibility becomes unpaid labor when systems aren’t mutual

  • You are allowed to require reciprocity

• Trust your intuition as data

  • Discomfort is information

  • If something feels off before you can articulate why, pause

  • In crypto, ignoring red flags leads to rug pulls ~ life is no different

• Exit cleanly when the signal is clear

  • Not every relationship or partnership needs to be repaired

  • Walking away doesn’t require drama, justification, or consensus

  • Leaving with integrity is a form of leadership

• Build where respect compounds

  • Good relationships create momentum, safety, and growth

  • Bad ones drain energy and distort your sense of worth

  • Choose environments where professionalism is mutual and consistent

Keep Your Circle Tight

Growth doesn’t require access to everyone.
It requires alignment with a few.

As your responsibility, visibility, and impact increase, your circle should get smaller ~ not larger.

Here’s what that looks like in practice.

• Choose depth over access

  • A couple of trusted relationships outperform dozens of loose connections

  • In business and crypto, too many voices dilute judgment and slow decision-making

• Limit who gets proximity to your energy

  • Not everyone needs updates, explanations, or emotional access

  • Information is leverage ~ share it intentionally

• Cut ties to conserve energy

  • If a relationship consistently drains you, confuses you, or requires over-explaining, it’s costing you more than time

  • Conservation is not cruelty ~ it’s sustainability

• Separate collaboration from closeness

  • Not every partner is a confidant

  • In crypto especially, blending access and trust too quickly increases risk

• Protect your inner circle like private keys

  • A small number of people should have real insight into your plans, vulnerabilities, and next moves

  • If you wouldn’t give them custody of your assets, don’t give them custody of your peace

• Let silence do some of the work

  • You don’t need to announce boundaries or justify distance

  • Reduced access is often clearer than confrontation

• Understand that exits create clarity

  • Cutting ties makes room for aligned relationships to strengthen

  • In life, business, and Web3, fewer ~ stronger ~ connections outperform constant expansion

How to Handle Stress When Relationships or Markets Don’t Align

Misalignment is stressful because it creates friction between what is and what you hoped would be. The goal isn’t to eliminate stress ~ it’s to respond without self-betrayal.

Here’s how to handle it with clarity and control:

• Name misalignment early

  • Stress often comes from prolonging situations that no longer fit

  • Whether it’s a relationship, a client, or a market cycle ~ clarity reduces emotional drag

• Separate signal from noise

  • In crypto, volatility doesn’t always mean danger ~ but sustained weakness is a signal

  • In relationships, temporary conflict differs from consistent misalignment

  • Respond to patterns, not spikes

• Regulate before you decide

  • Don’t make major decisions from activation or fear

  • Step back, slow communication, and give yourself time to stabilize

  • Calm creates leverage

• Reduce exposure instead of forcing alignment

  • You don’t have to “fix” everything

  • Scale back emotional, financial, or operational exposure where alignment is weak

  • Risk management applies to people and markets alike

• Control what you can

  • Your boundaries

  • Your capital allocation

  • Your calendar and attention

  • Stress decreases when you focus on variables within your control

• Avoid over-explaining

  • Misaligned situations often pull women into justification mode

  • Clear decisions don’t require excessive narrative

  • “This no longer works for me” is complete

• Accept timing without self-blame

  • Not every relationship or market is wrong ~ some are simply out of season

  • Exit without resentment or revisionist storytelling

• Protect your nervous system like infrastructure

  • Chronic stress clouds judgment and weakens intuition

  • Rest, distance, and routine are strategic ~ not indulgent

• Anchor to long-term integrity

  • Short-term discomfort is preferable to long-term depletion

  • Alignment isn’t about comfort ~ it’s about sustainability

How to Move

We don’t build on hope alone.
We build on clarity.

We verify trust before we extend it.
We set boundaries before resentment forms.
We keep our circles small enough to protect our energy ~ and strong enough to support real growth.

When relationships strain, markets shift, or alignment disappears, we don’t panic.
We pause.
We reduce exposure.
We listen to the data ~ on-chain and off.

We understand that not everything is meant to last.
Some relationships, partnerships, and market cycles are temporary ~ and recognizing that early is a strength, not a failure.

We walk away cleanly when the signal is clear.
We conserve our energy for what compounds.
We choose integrity over intensity.

In business, in relationships, and in crypto, the principle is the same:

Don’t trust blindly. Verify.
Don’t overextend. Protect.
Don’t force alignment. Exit with dignity.

This is how sustainable futures are built.
This is how women lead without burning out.

We don’t gamble with trust ~ we secure it.

Learn more.
- SheCrypto’s mission
- About SheCrypto’s founder ~ Kelly Ann Collins
- DYOR and read the disclaimer

Want to connect?
💌 Email: kac@shecrypto.org
💬 DM: X (Twitter) | LinkedIn | Instagram

Co-hosted by Laura Suárez León, livestreaming from the Dominican Republic, and Kelly Ann Collins, founder of SheCrypto, Women In Blockchain and Unstoppable Future Corporation in Washington, D.C., the episode featured Maryna Barysheva, CEO of LKI Consulting, joining from Dubai.

Maryna has been in crypto since 2016 ~ long before it was trendy ~ founding one of Europe’s first crypto marketing agencies and helping 260+ Web3 projects acquire real users, launch tokens, and scale. She’s worked with industry leaders including Binance and Bybit, and she’s seen every market cycle up close.

Her message was clear ~ the hype era is over ~ execution wins now.

Web3 Marketing Has Grown Up

In earlier cycles, projects could survive on narratives and speculation. “Build it and they will come” sometimes worked. Today, it doesn’t.

According to Maryna, founders now need to think like real operators ~ validate demand, build toward product-market fit, and invest in distribution ~ not just token launches. Tokens are tools, not proof of success.

The First Red Flag Isn’t Marketing ~ It’s the Team

When Maryna evaluates a project, she looks at the team first, not the pitch deck.

Strong teams move fast, trust experts, and make decisions without endless revisions. Many Web3 founders, she explained, are great builders ~ but weak operators. Without execution, no amount of marketing can save a project.

Stop Chasing Narratives ~ Focus on Utility

One of Maryna’s strongest points: narratives don’t last like they used to. What once played out over years now burns out in months.

Instead of trend-hopping, she recommends focusing on real utility ~ especially where Web3 intersects with institutional needs. Areas like payments, stablecoins, digital asset infrastructure, and real-world assets are gaining traction because they solve actual problems.

A simple test she shared ~ if your own team can’t explain in 60 seconds why your project needs a token, AI, or RWA, the market won’t believe you, either.

Token Launches ~ Know Your Audience (All Three of Them)

Maryna emphasized that founders often fail because they treat their audience as one group. In reality, there are three:

~ Followers ~ consume updates and narratives
~ Users ~ care about product and utility
~ Traders ~ care about price and liquidity

Successful launches plan for all three separately. Treating them as one “community” leads to misaligned expectations ~ and bad launches.

People Will Always Sell ~ Plan for It

One hard truth Maryna shared ~ you can’t stop people from selling.

What you can do is build a strong post-Token Generation Event (TGE) strategy ~ clear product updates, partnerships, and milestones that give holders confidence. In Web3, she said, there’s no better marketing than a green candle ~ but it has to be backed by real progress.

Community Isn’t About Numbers ~ It’s About Belonging

Web3 loves vanity metrics, but Maryna challenged founders to stop chasing massive user counts with no engagement.

People don’t stay because of quests or payouts. They stay because they feel aligned, understood, and valued. Community isn’t a growth hack ~ it’s a trust relationship.

Advice for Women Building in Web3

As a woman leading a major Web3 agency, Maryna’s advice was refreshingly direct ~ focus on becoming exceptional at what you do.

Invest in your personal brand, build long-term relationships, give before you take, and stop comparing yourself to others. The space is big enough ~ and strong work still speaks loudest.

Key Takeaways

This episode was a reminder that sustainable Web3 success looks a lot like real business building ~ clear products, strong teams, thoughtful GTM strategy, and long-term vision.

No shortcuts. No hype-only plays. Just execution.

Want more? Watch or listen to the full episode now!

Learn more.
- SheCrypto’s mission
- About Kelly Ann Collins
- DYOR and read the disclaimer

Want to connect?
💌 Email: kac@shecrypto.org
💬 DM: X (Twitter) | LinkedIn | Instagram

Hi SheCrypto fam! 💖

This season, I am beyond excited to launch a magical collaboration with one of our favorite creators: Sasha Zimnitsky ~ artist, graphic designer, astrologer, photographer, and full-time cosmic queen. 🌙✨

It’s giving … galactic alpha.
It’s giving … holiday glow-up.
It’s giving … your crypto chart meets your birth chart.

If you’ve been in the SheCrypto orbit for a while, you might remember that Sasha and I first teamed up back in 2022 to launch her debut NFT collection.

Her art has also been featured alongside icons like Andy Warhol, Shepard Fairey, and Banksy, and she’s shot on commercial sets for Food Network and truTV.

Her astrology insights have gone viral on TikTok and reached global audiences ~ in addition to spots like Bustle and PopSugar ~ making her one of the freshest cosmic voices guiding millennials, Gen X and Z through love, life, and the chaos of modern existence.

Born in Odessa, Ukraine, and now creating out of Los Angeles (and beyond ~ currently she is cele…

Read more

GM, frens!

SheCrypto has partnered with BitBasel to give YOU the chance to attend one of Miami Art Week’s most iconic Web3 + Art experiences ~ for free.

We’re giving away 50 free tickets, and winners will be able to choose one day of BitBasel’s incredible Miami Art Week programming to attend ~ on us.

With art activations, global cultural moments, exclusive gatherings, climate innovation, digital creativity, and Miami’s best parties, BitBasel is where art, technology, and community collide.

BitBasel is more than an event ~ it’s a movement at the crossroads of innovation and culture. Expect:

✨ Immersive art experiences
✨ Digital creativity + Web3 activations
✨ Sustainability + climate innovation
✨ Networking with artists, builders, investors & creators
✨ Miami Art Week magic from sunrise to late night

Whether you’re a digital artist, a blockchain believer, a climate innovator, or a curious creative, BitBasel is one of Miami Art Week’s top experiences.

See you in Miami, and good luck! 💙🌴

WAGMI ~ e…

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